Brand: Nexium
The largest product launch in pharma power player, Pfizer, history
In need of a massive online media presence
Six weeks before launch, the FDA denied approval of the packaging.
Back to the drawing board the teams went. New alternate packaging was quickly designed, approved, and rendered. These updated renderings became the feature of the Homepage Takeover, Expandable and Non-expandable Rich Media banners, standard banners, a Facebook page, mobile banners and emails templates. Included in each banner was an API that checked in-stock inventory across over 60,000 retailers.
Based on a concept done by the development team to aid in delivery of assets, the golden rings were introduced on a banner and made their way as a key constant element across all visual media: online, television, and print. All elements were designed, approved, developed, and sent out for an on-time launch coinciding with this huge scale product launch for one of the world’s largest pharmaceutical manufacturers.