Brand: Jello
Showing families making food together is an act of love.
Jello needed to update its image for new families in the social media age.
Jell-O-V-E was born.
Through new photographic imagery, hand drawn names, and updating the Jello landing page to integrate with the enterprise Kraft Recipes website.
To support this new site, standard banners were needed. These banners brought to life three hero recipes: Dirt Cups, the S.S. Tangerine and Monster Tongues.