Brand: Transamerica
Transamerica sought to bring an app into the marketplace to help people establish good habits.
Health and Wealth are intertwined parts of life
The habits were from as simple as “Take more steps” or “Pack a lunch” to “Quitting smoking”
Research shows it takes 66 days of daily effort to establish a new habit, the app walks a user through the journey of establishing a healthy habits for both the body and the bank account. “Take more steps” to impact health or “Pack a lunch” in order to save a bit more to pay off debts; to the relief of a major negative financial and health burden with “Quitting smoking. Health and Wealth are intertwined across all aspects of the app.
Organizing the cross-company and cross-functional team into a hybrid of traditional waterfall teams and an Agile development partner, communications were the lynchpin of staying on top of project needs, updates, and new requirements. Blending this mix of expectations, processes, and personalities required a mix of daily Scrums between design and development along with constant client communications.