Brand: Herbal Essences
Herbal Essences approached our team to create an interactive HTML 5 expandable fullscreen banner that would appear on iOS devices, large and small.
Built in a new Google Product, Google Web Developer
The first beta test for development at scale
The partnership that spanned our clients, Proctor and Gamble, Target, Google’s DoubleClick and Web Developer teams, and the Leo Burnett Interactive team. This project include creation of best practices that became part of the product launch workflow. Never before had Google tried to build an HTML 5 ad in this way with this product.
This project used the Google Web Developer (GWD) toolkit to develop and pass the project off to DoubleClick for QA and trafficking wholly through the backend. The project found process testing that led to both updates in the GWD to DoubleClick workflow and a beautiful execution for our clients at Proctor and Gamble and their partners at Target.