Brand: Molson Canadian
Celebrate competition and sport, as Molson partners with the National Hockey League to promote the Stanley Cup Playoffs.
Playoff beards are sprouting
The ad placements included standard banners and expandable Rich Media executions.
How do you bring excitement and tension to static images? These Rich Media executions featured 2.5 D animation style where photographs were cut and players animated giving these beautiful banners a feel of extra excitement leading into the best time of the Hockey season.
To create further engagement beyond just an ad, these banners ask questions and follow by a call to action for the user to join the conversation on Facebook.