Brand: Pine-Sol
Pine-Sol’s first e-commerce store, The Pine-Store, opened with a partnership with shoe design icon, Vashtie.
This partnership featured a limited-run, custom-designed sneaker: The Pine-Sole.
Creating a store from scratch involved more than just designing elements and writing page copy. Additionally, there was sourcing for both ends of the transaction: e-commerce platform that would integrate with the larger enterprise environment and a fulfillment center once a product is purchased.
By assembling the Creative and Development teams into a Scrum unit, solutions were discussed and implemented in near real-time. Client and Partner Management was essential to executing this high visibility campaign centered towards sneakerheads and Pine-Sol enthusiasts. The launch was so successful all shoes sold out in under 30 minutes.