Brand: RDIO
Just bring the RDIO music player into Rich Media units
Curated playlists by Questlove
Increase monthly new subscribers to the service from 10,000 to nearly 100,000 a month
The Social Music service RDIO had a massive online presence in a wide variety of Standard, Rich Media, Mobile, and Custom placements.
These units combined with playlists curated by stars and placed into the most relevant times and places created a hugely successful campaign.