Brand: Allstate
Do you hate the ad that interrupts your online video experience? Likely.
Everyone seems to immediately ready to hit the “Skip” button as soon as it as it appears.
You know who doesn’t care? Mayhem, that’s who.
What started out as a pre-roll ad placement in partnership with a large scale video publisher, became it’s own shareable experience after grossing out, then annoying, then getting the clients to laugh. When a user clicks on the skip button, that is sent through a series of one-upmanship annoyance and gross out videos that could only come from one character, Mayhem. Want to exit? Watch the commercial.
My first video shoot included client, and cross-functional team communications, casting, prop sourcing, budget management, scheduling, and shot schedule for the day. I was also talent for two of the scenes. After shoot day, post production and programming started. This cycle included amazing audio, exemplary editing, CGI, and development work. The result: Skip Mayhem was brought to life.